Analysis of Digital Television User Acceptance After Analog Switch-Off (ASO) Implementation in Jabodetabek
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Jun 28, 2023
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Abstract
The government officially stopped broadcasting analog television or what is known as Analog Switch Off (ASO) on November 2, 2022, in Jabodetabek. It impacts analog TV users in Jabodetabek, who can no longer receive television broadcasts on their analog televisions. This research aimed to determine user acceptance of digital television broadcasts after implementing ASO in the Jabodetabek area. In the present study, the experience of digital TV users is evaluated using the UTAUT (Unified Theory of Acceptance and Use of Technology) 2 model and the Structural Equation Model (SEM). The data was obtained from a questionnaire distributed through digital media for the Jabodetabek area. According to data processing, the two factors that significantly influence the user experience of digital television broadcasts are the Analog Switch Off (ASO) policy factor and the habit factor. The hypothesized model suitability test fits the resulting data and can affect the Behavioral Intention 41.4.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
Arwidya Tantri Agtusia, Akhmad Sarif, & Ajib Setyo Arifin. (2023). Analysis of Digital Television User Acceptance After Analog Switch-Off (ASO) Implementation in Jabodetabek. Jurnal E-Komtek (Elektro-Komputer-Teknik), 7(1), 39-51. https://doi.org/10.37339/e-komtek.v7i1.1169
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[4] Y. S. Doveriandi, A. Wijayanti, M. E. Anggraeni, and I. Anisah, “Analysis Performance of QoS and QoE Digital Television in Urban Area,” in 2022 International Electronics Symposium (IES), IEEE, Aug. 2022, pp. 242–248. doi: 10.1109/IES55876.2022.9888443.
[5] K. Ariansyah and W. Wardahnia, “Managing sustainable adoption of digital terrestrial television: demand-side and supply-side approaches,” Digital Policy, Regulation, and Governance, vol. 24, no. 3, pp. 229–245, Jun. 2022, doi: 10.1108/DPRG-06-2021-0077.
[6] M. Mubarok and M. D. Adnjani, “Kesiapan Industri TELEVISI Lokal di Jawa Tengah Menuju Migrasi Penyiaran dari Analog ke Digital,” Communicare?: Journal of Communication Studies, vol. 7, no. 1, p. 18, Nov. 2020, doi: 10.37535/101007120202.
[7] A. Wahyudin, “Implementasi Sistem Siaran Televisi Digital di LPP TELEVISIRI Stasiun Jawa Tengah.”
[8] D. Nupikso et al., “Peluang dan Hambatan TELEVISIRI Sebagai Penyelenggara Multipleksing Opportunities and Obstacles of TELEVISIRI as a Multiplexing Operator.”
[9] S. Arifianto, K. Salim, and Indonesia. Departemen Komunikasi dan Informatika. Badan Penelitian dan Pengembangan Sumber Daya Manusia, Meningkatkan peran litbang dalam pengembangan kebijakan pembangunan masyarakat informasi Indonesia.
[10] D. Yuniarti, R. Azmi, and K. Ariansyah, “Unveiling the determinants of audience knowledge of digital terrestrial television (DTT): empirical evidence from Indonesia,” Technol Anal Strateg Manag, pp. 1–16, Jun. 2022, doi: 10.1080/09537325.2022.2092466.
[11] Desy Setyowati, “TELEVISI Analog Jakarta Batal Disetop Hari Ini, Kominfo Hadapi 4 Tantangan,” https://katadata.co.id/desysetyowati/digital/633d62311156b/televisi-analog-jakarta-batal-disetop-hari-ini-kominfo-hadapi-4-tantangan , Oct. 05, 2022.
[12] Venkatesh, Morris, Davis, and Davis, “User Acceptance of Information Technology: Toward a Unified View,” MIS Quarterly, vol. 27, no. 3, p. 425, 2003, doi: 10.2307/30036540.
[13] F. Parhamnia, “Investigating mobile acceptance in academic library services based on Unified Theory of Acceptance and Use of Technology Model (UTAUT-2),” The Journal of Academic Librarianship, vol. 48, no. 5, p. 102570, Sep. 2022, doi: 10.1016/j.acalib.2022.102570.
[14] D. Hooper, J. Coughlan, and M. R. Mullen, “Structural Equation Modelling: Guidelines for Determining Model Fit,” Electronic Journal of Business Research Methods, vol. 6, pp. 53–60, 2008, [Online]. Available: www.ejbrm.com
[15] L. Hu and P. M. Bentler, “Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives,” Struct Equ Modeling, vol. 6, no. 1, pp. 1–55, Jan. 1999, doi: 10.1080/10705519909540118.
[16] Sahid Raharjo, “Cara Melakukan Uji T dengan SPSS,” https://www.spssindonesia.com/2014/02/cara-mudah-melakukan-uji-t-dengan-spss.html.
[17] Z. Putlely, Y. Andry Lesnussa, A. Z. Wattimena, and M. Y. Matdoan, “Structural Equation Modeling (SEM) untuk Mengukur Pengaruh Pelayanan, Harga, dan Keselamatan terhadap Tingkat Kepuasan Pengguna Jasa Angkutan Umum Selama Pandemi Covid-19 di Kota Ambon.”