Kesy Apriansyah, D. K. Hakim, Feri Wibowo, and Supriyono. “Optimization of Gamification Type Selection in Pop-Up Campaigns to Enhance Customer Engagement on E-Commerce Platform XYZ Using the Analytical Hierarchy Process Method”. Jurnal E-Komtek (Elektro-Komputer-Teknik), Vol. 9, no. 1, June 2025, pp. 1-15, doi:10.37339/e-komtek.v9i1.2265.