Kesy Apriansyah, Hakim DK, Feri Wibowo, Supriyono. Optimization of Gamification Type Selection in Pop-Up Campaigns to Enhance Customer Engagement on E-Commerce Platform XYZ Using the Analytical Hierarchy Process Method. E-Komtek [Internet]. 2025Jun.30 [cited 2026Apr.17];9(1):1-15. Available from: https://www.jurnal.politeknik-kebumen.ac.id/E-KOMTEK/article/view/2265