Sosialisasi Digital Marketing dan Pembuatan Maps guna Meningkatkan Daya Saing UMKM di Kelurahan Toapaya Asri
##plugins.themes.academic_pro.article.sidebar##
##plugins.themes.academic_pro.article.main##
Abstract
Micro, Small, and Medium Enterprises (MSMEs) in Toapaya Asri Village face challenges in utilizing digital technology for product marketing. The main issue is low digital literacy, which causes MSMEs to rely solely on conventional marketing. This community service aims to increase the competitiveness of MSMEs through education and digital marketing assistance. The method used is the Community Empowerment System (Sisdamas) through socialization and practical assistance. As a result, 34 MSME actors gained an understanding of digital marketing strategies, product packaging, and labeling. MSME actors also successfully created Google Maps accounts and added their business locations, increasing visibility and market reach. This community service contributed significantly to strengthening the local economy through increased digital literacy and the sustainable competitiveness of MSMEs.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) accepts manuscripts that have not been published elsewhere and are not under consideration for publication by other print or electronic media. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (eg, post it to an institutional repository, in a journal or publish it in a book), with an acknowledgment of its initial publication in this journal.
License to Publish
The non-commercial use of the article will be governed by the Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). The author hereby grants JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) an exclusive publishing and distribution license in the manuscript include tables, illustrations or other material submitted for publication as part of the manuscript (the “Articleâ€) in print, electronic and all other media (whether now known or later developed), in any form, in all languages, throughout the world, for the full term of copyright, and the right to license others to do the same, effective when the article is accepted for publication. This license includes the right to enforce the rights granted hereunder against third parties.
References
Alfian, A., Khairana, C., Suryana, N., Putra, K., Widyastuti, N., Sophia, M., & Husni, S. (2023). PENGEMBANGAN STRATEGI DAN PROGRAM BISNIS UMKM BERBASIS DIGITAL DALAM MEMBUKA PELUANG PASAR: MOMENTUM PANDEMI COVID-19. Jurnal Aplikasi Ipteks Untuk Masyarakat, 12(2), 262–273.
Artanto, A. T., Kusnarto, Haryono, N., & Sholihatin, E. (2022). Digitalisasi Usaha Mikro Kecil dan Menengah dalam Membangun Ketahanan Bisnis di Era New Normal. Journal of Governance and Administrative Reform, 3(2), 163–180. https://doi.org/10.20473/jgar.v3i2.41772
Bhatt, B., Matharu, S. K., & Sharma, P. (2023). Role of Emergent Technologies in Entrepreneurial Firms. Journal of Development Research, 16(2), 120–129.
Gisheilla Euvangeulista, Alferina Agustin, Guntur Pramana Edy Putra, Destiana Tunggal Pramesti, & Harries Madiistriyatno. (2023). Strategi UMKM Dalam Menghadapi Digitalisasi. Oikos-Nomos : Jurnal Kajian Ekonomi Dan Bisnis, 16.
Ikerismawati, S., Sholiha, I., & Hardiyanti, S. (2023a). Pendampingan Pemanfaatan Google Maps dan Whatsapp Bisnis Sebagai Media Digital Marketing Bagi UMKM di Kelurahan Sebani Kota Pasuruan. I-Com: Indonesian Community Journal, 3(3), 1294–1302. https://doi.org/10.33379/icom.v3i3.3139
Kementerian Hukum dan HAM, I. (2008). Undang-Undang No 20 Tahun 2008 Tentang Usaha Mikro, Kecil, Menengah. (20), 1–24.
Mehta, H., Kanani, P., & Lande, P. (2019). Google Maps. In International Journal of Computer Applications (Vol. 178, Issue 8).
Rahim, N., Ali, N., & Adnan, M. (2022). Students’ Financial Literacy: Digital Financial LiteracyPerspective. GATR Journal of Finance and Banking Review, 6, 18–25. https://doi.org/10.35609/jfbr.2022.6.4(2)
Rahmat, F., Bukit, A., Geby, G., Irvan, ), Fahmi, ), & Teknik, F. (2019). PEMBUATAN WEBSITE KATALOG PRODUK UMKM UNTUK PENGEMBANGAN PEMASARAN DAN PROMOSI PRODUK KULINER WEBSITE CREATION PRODUCT CATALOG MSMEs FOR MARKETING AND PROMOTION DEVELOPMENT OF CULINARY PRODUCTS 1). www.imosumut.com.
Shalsa Dela Nur Septi, & Reiga Ritomiea Ariescy. (2024). Pemanfaatan Google Maps Untuk Meningkatkan Penjualan Pada UMKM Seblak 55 Kelurahan Rungkut Menanggal. Pengabdian Kepada Masyarakat Nusantara (JPkMN), 5.
Sibawaihi, M., Rahman Suradi, A., Ramli, F., Trisnowali, A. M., Kunci -Digitalisasi, K., Maps, G., & Lokal, P. (2025). Digitalisasi UMKM: Pendampingan Pembuatan “Google Maps” dan Pemasangan Banner dalam Meningkatkan Pemasaran Lokal di Desa Gantiwarno. 5(1). https://doi.org/10.58794/jdt.v5i1.1343
Syaiful, M., Jurusan, A., Informatika, T., Pembimbing, D., Elektronika, P., & Surabaya, N. (n.d.). MEMBANGUN SISTEM NAVIGASI DI SURABAYA MENGGUNAKAN GOOGLE MAPS API. http://www.w3.org/1999/xhtml
Ula, C. I. N., Adinugraha, H. H., & Gunawan, A. (2025). Pengaruh Digital Marketing Terhadap Penjualan Produk Umkm Cahya Batik Pekalongan Jawa Tengah. AL-IQTISHAD: Jurnal Ekonomi, 17(1), 435–451.
Yusuf, M., Urr Rahman, & Helfenta. (2024). SOSIALISASI PENTINGNYA LOKASI UMKM PADA GOOGLE MAPS SEBAGAI BENTUK DIGITAL MARKETING.