Pengaruh Perubahan Kurikulum, Kualitas Layanan, Dan Personal Selling Terhadap Keputusan Pembelian Buku Paud Di CV. Media Utama
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May 31, 2023
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Abstract
This study aims to analyse the effect of curriculum changes, service quality, and personal selling on purchasing decisions for Pre-School books at Cv. Media Utama which is mediated by product needs. This research method uses quantitative methods. The data collection method used in this case is a questionnaire. The population in this study were all buyers who made transactions with CV. Media Utama. The sample in the study were buyers who made early childhood book transactions with CV. Media Utama. The sampling technique used was purposive sampling. Based on the results of the study, it was found that it turns out that curriculum changes do not have a significant influence on customer purchasing decisions CV. Media Utama. The results showed that it turns out that curriculum changes do affect customer product needs from CV. Media Utama. The results also show that it turns out that curriculum changes also have no effect on customer purchasing decisions moderated by customer product needs from CV. Media Utama. Service quality and product needs do not have a significant influence on consumer purchasing decisions for CV. Media Utama books. There is a significant influence between personal selling and consumer purchasing decisions.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
LPPM Politeknik Piksi Ganesha Indonesia
How to Cite
Irfan Didi Wibowo, & Kussudyarsana. (2023). Pengaruh Perubahan Kurikulum, Kualitas Layanan, Dan Personal Selling Terhadap Keputusan Pembelian Buku Paud Di CV. Media Utama . Jurnal E-Bis : Ekonomi Bisnis, 7(1), 397-413. https://doi.org/10.37339/e-bis.v7i1.1213
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Wahyoedi, S., Saparso, S., Tecoalu, M., & Winoto Tj, H. (2021). The Effect of Service Quality, Learning Quality, and Promotion Strategy on Parents’ Decisions in Choosing ABC Primary Schools. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(1), 999–1005. https://doi.org/10.33258/birci.v4i1.1701
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Acelian, R. M., & Basri, H. A. (2021). Analysis of Sales Promotion, Perceived Ease of Use and Security on Consumer Decisions to Use DANA Digital Wallet. In International Journal of Innovative Science and Research Technology (Vol. 6, Issue 1). www.ijisrt.com
Albari, A. (2019). The Influence of Product Quality, Service Quality and Price on Customer Satisfaction and Loyalty. https://www.researchgate.net/publication/339796640
Amin, N., Hafizi, A., & Ali, H. (2021). Purchase Intention And Purchase Decision Model: Multi Channel Marketing And Discount On Medcom.Id Online News Portal. 2(3). https://doi.org/10.31933/dijdbm.v2i3
Ansari Harahap, D., Amanah, D., & Fauzia Agustini, dan. (2018). Harahap, Amanah dan Agustini: Effect of Product Completeness and Price Effect of Product Completeness and Price on Consumer Purchasing Decision in SMEs Market Medan. In Jurnal Manajemen: Vol. XXII (Issue 01).
Ansor, A. S. (2018). Pengaruh Kualitas Pendidikan Dan Promosi Terhadap Perolehan Jumlah Siswa Pada Sekolah Menengah Atas Swasta Maarif Kota Cilegon Banten. Islamic Management: Jurnal Manajemen Pendidikan Islam, 1(02), 317. https://doi.org/10.30868/im.v1i2.282
Bougie, R., & Sekaran, U. (2017). Metode Penelitian Untuk Bisnis: Pendekatan Pengembangan-Keahlian (ke 6). Alfabeta.
De, H., Carvalho, F., De Sousa Saldanha, E., & Amaral, A. M. (2020). The Mediation Effects of Customer Satisfaction on the Relations Between Product Price, Service Quality and Purchasing Decision. In Journal of Business and Management (Vol. 2, Issue 1).
Dj, Y. R., & Rosyad, S. (2022). Store Atmosphere, E-Wom, Quality Of Service As A Determinant Of Purchase Decisions At Coffee Buyers (Vol. 09, Issue 02).
Fauzi, D. H., & Ali, H. (2021). Determination Of Purchase And Repurchase Decisions: Product Quality And Price Analysis (Case Study On Samsung Smartphone Consumers In The City Of Jakarta). 2(5). https://doi.org/10.31933/dijdbm.v2i5
Kusumo Bintoro, B. P., Lutfiani, N., Julianingsih, D., Bakrie Kawasan Rasuna Epicentrum, U., R Rasuna Said No, J. H., Setiabudi, K., & Khusus Ibukota Jakarta, D. (2023). Analysis of the Effect of Service Quality on Company Reputation on Purchase Decisions forProfessional Recruitment Services. APTISI Transactions on Management (ATM), 7(1), 34–40. https://doi.org/10.34306
Mbete, G. S., & Tanamal, R. (2020). Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase. Jurnal Informatika Universitas Pamulang, 5(2), 100. https://doi.org/10.32493/informatika.v5i2.4946
Mintz, O., Gilbride, T. J., Lenk, P., & Currim, I. S. (2021). The right metrics for marketing-mix decisions. International Journal of Research in Marketing, 38(1), 32–49. https://doi.org/10.1016/j.ijresmar.2020.08.003
Munandar, H. A. (2021). Pengaruh Kualitas Produk, Harga, Promosi dan Referensi terhadap Keputusan Pembelian dengan Minat Pembelian Sebagai Variabel Mediasi. Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Negeri Purwokerto.
Murithi, M. M. (2015). Effects of Personal Selling on Sales: A Case of Women Groups in Imenti North District, Meru County, Kenya. International Journal of Academic Research in Business and Social Sciences, 5(1). https://doi.org/10.6007/ijarbss/v5-i1/1398
Nasution, S. (2009). Berbagai pendekatan dalam proses belajar mengajar. Bumi Aksara.
Ramadhanti Salsyabila, S., Ryan Pradipta, A., Kusnanto, D., & Ekonomi dan Bisnis Universitas Singaperbangsa Karawang, F. (2021). Pengaruh promosi dan kualitas pelayanan terhadap minat beli pada marketplace shopee. Jurnal Manajemen, 13(1), 37–46. www.iprice.co.id
Saraswati, E. (2021). Market Orientation, Service Quality on Customer Satisfaction and Loyalty: Study on Sharia Banking in Indonesia. Golden Ratio of Marketing and Applied Psychology of Business, 2(1), 26–41. https://doi.org/10.52970/grmapb.v2i1.157
Soetopo, H., & Soemanto, W. (2011). Kepemimpinan dan supervisi pendidikan. Rineka Cipta.
Syah, M. (2010). Psikologi Pendidikan. PT. Remaja Rosdakarya. .
Tecoalu, M., Wahyoedi, S., & Kustiawan, E. (2021). The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users) (Vol. 19, Issue 2). https://jurnal.ubd.ac.id/index.php/ds
Wahyoedi, S., Saparso, S., Tecoalu, M., & Winoto Tj, H. (2021). The Effect of Service Quality, Learning Quality, and Promotion Strategy on Parents’ Decisions in Choosing ABC Primary Schools. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(1), 999–1005. https://doi.org/10.33258/birci.v4i1.1701
Yousif, R. O. (2016). The Impact of Personal Selling on the Purchasing Behavior towards Clothes: A Case Study on the Youth Category. International Journal of Marketing Studies, 8(5), 128. https://doi.org/10.5539/ijms.v8n5p128